This trend of social scoring is
creating new classes of haves and have-nots, social media elites and losers,
frenzied attempts to crash the upper class, and deepening resentments. For the
first time, companies can – with growing confidence – identify, quantify, and
nurture valuable word-of-mouth influencers who can uniquely drive demand for
their products.
- The Citizen Influencer- you don’t need a huge number of followers on Twitter or years of experience, they just need to make things happen.
- Klout is the powerful tool that can make you an influencer that is what its algorithm is for. We are at the era of democratization of influence.
- Revolutionary concept: conversations between real people that make something happen.
- Social media platforms allow us to start to reclaim the conversation with our customers, even in a complex global marketplace.
- New rules on influence- 1 free Internet and Wi-Fi globally, easy to use social media tools that allows anyone to become a publisher, Klout and sort influencers by topic.
- One way to define influence is through the numbers- it’s a very social competition and we buy into it.
- The key to success on the social web is to completely eliminate self-interest. We get so caught up in ROI that we often forget about conversation for the sake of conversation. Helping for the sake of helping. It’s never about what you can get but what you can give.
- The human ability to detect insincerity is amplified on the web.
- Acronym for the type of content a brand needs to produce-- RITE- relevance, interesting, timely, entertaining.
- We are at the dawn of the creation of a new social media caste system determined by how and when you tweet, connect, share, and comment. The haves may score better jobs, higher social status, even better luck on the dating scene.
