Last night, I tuned in to watch a football game along with 171 million
other viewers. Ever heard of the Super Bowl? I thought so. To some, the super
bowl is the paramount game of the year. To advertisers, the super bowl is a
$4.5 million dollar 30-second commercial. If you are like me at all, I was more
concerned with what was going on during the breaks of the game than the actual
game itself. My twitter usage was at an all time high during this years super
bowl because I wanted to know how people were responding to the commercials.
From what I could tell, there was a theme to this years advertisements such as
dadvertising, puppy bowl, and superBAWL. This year it was all about making a
difference and some of the commercials got pretty #serious. Not only was this year
about having a standout commercial, but also, having an engaging social media
campaign. According to CNBC this was the most tweeted super bowl ever, with a record breaking 28.4 million tweets during the broadcast. In case you missed something on Twitter last night, AdWeek has provided the best tweets from brands during the super bowl.
Here are my top 5 picks for the best commercials:
1. Always -- #LikeAGirl
2. Dove Men + Care -- #RealStrength
3. BMW -- A Trip Down Memory Lane
4. Loctite -- Positive Feelings
5. Kia -- The Perfect Getaway
