As an owner of a pair of Warby Parker glasses, I may seem a bit biased, however; Warby Parker is known for being one of the most successful 1-for-1 business models. Their slogan is "Buy a pair- give a pair" and Warby Parker does just that. With every pair of eyeglasses purchased they donate eyewear and also train people in other countries to give eye exams and sell glasses to their communities at an affordable price. Not only do they just give back to communities of those less fortunate, they are making the focal point more about awareness than simply just donating and stepping back.
Warby Parker’s social presence and online presence is what has taken them so far. The tone of voice they use on their website is simply a conversational approach to talk to consumers. They want to make known that not everyone has the luxury of nice eyewear and we can make the difference. They don’t have to push their philanthropic involvement in their advertising because everywhere on their website tells their story and who they are as a brand.
Besides its philanthropic involvement, Warby Parker also wants to provide people with affordable and fashionable eyeglasses. Their mission statement is provided on their website along with what kind of brand they strive to be, “Our customers, employees, community and environment are our stakeholders. We consider them in every decision that we make.”I think that statement speaks for itself about the culture and value of the Warby Parker brand. If all brands used Warby Parkers approach, I think it would have an astronomical impact on the way consumers view brands.
I fell in love with Warby Parker even more when I was in portfolio class last fall. I chose this brand to create an advertising campaign for which was my favorite one to work on. I came up with the concept of a dictionary of eyewear by using the names of the frames to tell Warby Parker's story -- it's really freaking neat! Check it out on my portfolio! Here is a sneak peak
